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Movement
Rišiaňová, Zuzana ; Janoščík,, Václav (referee) ; Vaněk, Vojtěch (advisor)
The diploma project Move is a simple 3D digital game in the genre typology of platform games, specifically of an atmospheric-meditative nature, with elements of a walking simulator from a third-person perspective shooter (TPS). Its interactive content is based on topics such as portraits, wandering, meditation, painting and personal mythology. Through the author's stylization of the theme and graphic processing, my goal is to create a playable prototype of a digital game containing interactive elements, with a controllable character named Mo and the atmospheric environment of the levels through which the player passes. Using the medium of digital games, I would like to point out the possibilities of communication means, that it offers within the art world.
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Physiognomy of Writing: In the Folds of Literary Ornament
Jirsa, Tomáš ; Heczková, Libuše (advisor) ; Vojvodík, Josef (referee) ; Fulka, Josef (referee)
My PhD. thesis "Physiognomy of Writing: In the Folds of Literary Ornament" deals with the relation between literature and ornament. It interconnects the sphere of literary history and literary theory with that of visuality. Ornament is analyzed and interpreted as a theoretical figure which allows an examination of literature from the point of view of its visuality and its movement. This approach, elaborated and applied here, labeled "physiognomy of writing", offers a possibility of a visual reading of literature; it represents a way to read literary texts not only in terms of their meaning and message, but also from the point of view of their visual and figural performance. In the first part I outline the concept of ornament in its historical, esthetic and philosophical frames, and explain how to use it in order to interpret literature. The second part offers readings of several 20th century literary texts (Franz Kafka, Rainer Maria Rilke, Hugo von Hofmannsthal, Samuel Beckett, Louis Wolfson and Blanche T.) from the perspective of the affinity of their literary speech and particular ornamental manifestations.
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Social and cultural interpretations of photography
Makovcová, Hana ; Balon, Jan (advisor) ; Kotík, Michal (referee)
The bachelor's paper Social and Cultural Interpretation of Photography is concerned with social aspects of photography, primarily the way photographs are read, their relation to the social sciences, and the transformation of their functions, from their development to the present time, primarily in relation to the individual concept of the photograph. The text briefly outlines the definition of a photograph as a technical image and the related act of photography, and introduces us to the possibilities of its social examination through visual sociology via visual social facts. It shows photography to be a form of social ritual, a tool for preserving the present and a confirmation of an event, as well as a means of power. It presents the impact of technical reproduction on the mass dissemination of images and the related changes in the relationship to images. It shows the transformation of analogue photographs archived in family albums as a means of preserving family memory and biography, to digital photography that assumes a new role of self-presentation, primarily thanks to the new way of archiving in the virtual environment of social networks, thereby presenting a related theory of individualization.
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The Discourse of Visuality of Grammar School Pupil
Včelišová, Karolína ; Daniel, Ladislav (advisor) ; Šobáňová, Petra (referee) ; Fremlová, Vendula (referee)
The dissertation deals with visuality, its perception by pupils of the secondary school. The theoretical part of the work defines the concept of image, visuality, their contextual frameworks. It takes into account the discursivity of these concepts. The aim of the research is to determine students' preferences in the concept of visuality. It seeks theoretical foundation in the areas of: visual sphere - artistic production, new media; art history; spheres of humanities - philosophy, pedagogy, psychology. It also deals with communication and linguistics. It applies knowledge of a semiotic nature. Research design is applied action research of a qualitative nature. It uses the methodology of Grounded Theory and triangulation. The research part of the thesis contains evaluated questionnaire surveys, reflecting selected artifacts. Interpreted student outcomes. These are evaluated using the obtained data to answer research questions. The thesis brings a new perspective on visual information, from the perspective of the pupil. Nowadays, we as educators, are searching for the most appropriate way to offer children and adolescents the necessary competences for to be adapt in the contemporary visual society. KEYWORDS Discourse, Qualitative research, Picture, Visuality, Sign, Pupils artwork
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The Discourse of Visuality of Grammar School Pupil
Včelišová, Karolína ; Daniel, Ladislav (advisor) ; Fremlová, Vendula (referee) ; Babyrádová, Hana (referee)
The dissertation deals with visuality, its perception by pupils of the secondary school. The theoretical part of the work defines the concept of image, visuality, their contextual frameworks. It takes into account the discursivity of these concepts. The aim of the research is to determine students' preferences in the concept of visuality. It seeks theoretical foundation in the areas of: visual sphere - artistic production, new media; art history; spheres of humanities - philosophy, pedagogy, psychology. It also deals with communication and linguistics. It applies knowledge of a semiotic nature. Research design is applied action research of a qualitative nature. It uses the methodology of Grounded Theory and triangulation. The research part of the thesis contains evaluated questionnaire surveys, reflecting selected artifacts. Interpreted student outcomes. These are evaluated using the obtained data to answer research questions. The thesis brings a new perspective on visual information, from the perspective of the pupil. KEYWORDS Visuality, Discourse, Picture, Sign, Pupils artwork, Qualitative research
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Communication and visual presentation of the Girls without clothes brand on online platforms and their influence on creating a community of customers
Němcová, Marie ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
(in English) The diploma thesis entitled "Communication and visual presentation of the Girls Without Clothes brand on online platforms and their influence on creating a community of customers" analyzes the image of the clothing company Girls Without Clothes from two points of view. Primarily, it examines the communication of the brand on the social media platforms Facebook and Instagram. Subsequently, attention is drawn to opinions of those customers who follow the brand on these specific platforms. The theoretical part of the thesis focuses on explaining the necessary topics (visuality, community, advertising image, etc.) from the fields of visual rhetoric, image theory and media theory. In the practical part, the company Girls Without Clothes is first introduced and then placed in a competitive environment. The image of the company is explored using the analysis of visual images, focusing primarily on the method of communication. Specifically, the emphasis is placed on significant elements that may appear in communication, such as the use of humor, vulgarisms, being on first-name terms, etc. The various aspects shaping the way of communication are studied in detail and compared with competing local companies Life is porno and Surfr, which are, in some ways, similar to the brand Girls Without...
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Movement
Rišiaňová, Zuzana ; Janoščík,, Václav (referee) ; Vaněk, Vojtěch (advisor)
The diploma project Move is a simple 3D digital game in the genre typology of platform games, specifically of an atmospheric-meditative nature, with elements of a walking simulator from a third-person perspective shooter (TPS). Its interactive content is based on topics such as portraits, wandering, meditation, painting and personal mythology. Through the author's stylization of the theme and graphic processing, my goal is to create a playable prototype of a digital game containing interactive elements, with a controllable character named Mo and the atmospheric environment of the levels through which the player passes. Using the medium of digital games, I would like to point out the possibilities of communication means, that it offers within the art world.
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Mundane Self-Legitimizations of Power: Distribution of the Sensible in the Israeli Settlements in the West Bank
Záhora, Jakub ; Ditrych, Ondřej (advisor) ; Barša, Pavel (referee) ; Yacobi, Haim (referee)
Bibliographic Record ZÁHORA, JAKUB. Mundane Self-Legitimizations of Power: Distribution of the Sensible in the Israeli Settlements in the West Bank. Prague, 2017. 277 p. Doctoral dissertation (Ph.D.) Charles University in Prague, Faculty of Social Sciences, Institute of Political Studies. Thesis supervisor: PhDr. Ondřej Ditrych, MPhil., Ph.D. Abstract: In this doctoral thesis I am looking into mechanisms, practices and political technologies that work to depoliticize contested and potentially disturbing realities. To make sense of these processes, I am utilizing the theoretical and conceptual apparatus derived from Foucault's and Rancière's respective works. Following Rancière, I conceptualize depolitization as a "distribution of the sensible", a particular ordering of what is presented to the senses and thus made intelligible, "obvious" and "natural". Understanding such arrangements in terms of a governmental programme, I focus mostly on material and visual elements of the dispositif that promotes this depoliticizing rationality. Empirically, I am investigating the case of the Israeli so-called non-ideological settlements in the West Bank. Despite some popular misconceptions, these communities attract Israelis by offering cheap public services and housing rather than for their religious-nationalistic...
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Visuality of sweetness in marketing communication
Krementáková, Tereza ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
The goal of this paper is to explore a visuality of sweetness. It is social construct with a sentimental meaning and it is used by marketing communication. We suppose that our phenomena is not build up on connotation such as a taste of sensation how it could be asssumed. It is build by a sentimental meaning. For a verification we establish conditions which have to be proved by a representation to be labeled as the visuality of sweetness. The selected phenomena is close to Barthes's theory of myth as a secondary semiotic system. That is the reason why we need to address this dilemma. The background of an origin of the sweetness visualitation could help us understand Hackley's critical view on prism of social constructivism. Both theories could not be complete in a measure of marketing communication and a whole concept of sweetness visualisation is completed in Kress's multimodality theory. The part of the paper is empirical semiotic material which helps us to demonstrate a scale of a use of sweetness visualisation from a binary oppossition to a complete use of visual sweetness in marketing communication.
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